Soleeb Digital Arabia
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Growth Marketing Saudi Arabia

300% Lead Generation Growth via Hyper-Targeted Performance Campaigns

A detailed project study outlining the strategic collaboration and digital benchmarks achieved for Dar Al Arkan Real Estate

+300%
Lead Volume
-42%
Cost per Lead
4.8%
Conversion Rate
12M+ SAR
Pipeline Value
// Transformation Overview

Strategic Business Transformation

Operational Bottlenecks (Before Soleeb)

The client faced core operational inefficiencies, disconnected data funnels, and rising customer acquisition costs:

  • Low sales lead quality with fragmented CRM tracking.
  • Heavy manual scheduling admin workload with bottleneck delays.
  • High advertising acquisition cost (CPA) and difficulty scaling campaigns.

Optimized Infrastructure (After Soleeb)

We implemented a custom secure solution that automated core pipelines and maximized performance output:

  • Automated dynamic lead pre-qualification scoring via API.
  • AI-driven localized WhatsApp automated reminders & CRM sync.
  • Advanced attribution tracking yielding higher ROAS and lower CPA.

The Challenge

Dar Al Arkan faced high customer acquisition costs (CPA) and low-quality digital leads from generic social campaigns. The sales team spent excessive hours filtering through unqualified entries, leading to lost conversion opportunities in premium Riyadh residential developments.

Our Strategy

We implemented a dual-funnel strategy: custom micro-landing pages optimized for localized search intent and localized Arabic copywriting paired with CRM pre-qualification workflows. We used high-intent Meta and Google Search campaigns targeting high-net-worth individuals (HNWIs) in Riyadh and Eastern Province.

The Solution

Designed and deployed responsive, fast-loading multi-step lead capture pages. We integrated direct WhatsApp business routing and API lead-scoring that evaluated user budget and timeline before passing leads to the sales desk. Structured retargeting campaigns nurtured warm prospects.

// Delivery Execution Timeline
01. Audit

Audit tracking systems, CRM structures, and CPA metrics.

02. Design

Formulate copywriting, API mappings, and landing experiences.

03. Launch

Deploy live marketing funnels and integrate custom CRM.

04. Scale

Optimize bidding algorithms and expand active markets.

The Results

Achieved a 300% increase in qualified sales-ready leads within 90 days. Average cost per qualified lead dropped by 42%, and the sales conversion rate rose from 1.2% to 4.8%, generating substantial pipeline revenue for their premium villa portfolio.

Project Blueprint

Client Partner Dar Al Arkan Real Estate
Industry Sector REAL ESTATE
Solution Line Growth Marketing
Geographic Scope Saudi Arabia

Client Feedback

"Soleeb's targeted acquisition system transformed our digital pipeline. We stopped wasting budget on unqualified inquiries and saw a direct 300% spike in serious prospective buyers. They are our go-to digital engineering partner."

En
Eng. Faisal Al-Harbi Director of Residential Sales
// Strategy Session

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